The quality of your car can reveal a lot about your lifestyle. It could show that you are rich, poor, middle class, young or old. Your personality and lifestyle can be shown through your car. My advertisement is a car advertisement for Audi. Audis are nice, luxurious, high standard cars. The price ranges from $50,000 dollars and up. Because of this, owning an Audi would definitely show you are living a comfortable, upper class lifestyle. The ad I chose is a picture of four Audi car seats in the middle of a movie theater. The four seats have a spotlight on them and the rest of the movie theater is kind of dark. I think the movie theater represents that the ad is directed at families more than anything. This ad is selling the idea of luxury and an upper class lifestyle to the average American family.
In advertisements, the way the picture is taken and presented is very important to the consumers' idea of the product. The advertisement I chose is of four Audi car seats in a movie theater. I think the movie theater shows that this brand of car is directed at families more than anything. Usually, families will go out to the movies together. It is suitable for all ages- young and old, so this would be showing that an Audi is for the average American family. When you think of the average American family, I bet you think of a white picket fence with a nice house in a suburban area of the world. There is a husband, stay at home mother, two children and a dog. This is the audience the ad would be directing it's sales at. The colors in an ad are also important. The seats are almost all white with black arm rests. You can tell that there is lighting in the picture. In the ad, the lighting looks as if it is showing on the Audi seats more than anything. Also, the movie theater seats are red and much simpler than the car seats themselves. The color red is a very powerful, intense color. It catches peoples' eyes and stands out. The color red represents desire, love, passion, strength and energy. It is even shown to raise peoples' blood pressure. The fact that they made the movie theater seats red and Audi seats white is also interesting because those colors contrast each other greatly. Thus, making the Audi seats really stand out to someone that is flipping through a magazine. All these aspects of the ad play into our emotions and make us lust after an Audi. Since it plays into our emotions the ad is using Pathos as a form of persuasion. The ad also has emotional appeal that would attract people to buy the car.
The emotional appeal behind the ad relies on the visual elements in the picture and what the image of an Audi represents. The audience the ad is directed as is the average All-American family. It appeals to the stay at home mothers of these families because they want to feel trendy and luxurious. Since there are tons of luxury cars competing for attention, the advertisements must be convincing. The color and lighting in this picture increase the desire and lust in a human being. The Audi car seats are representing luxury and comfort. If you feel luxurious and comfortable then you will be happy with your life. Also, the brand Audi is a well-knownr respected brand. This would make anyone driving an Audi feel important and "cool", Therefore, this ad is selling the idea of an upper class lifestyle and luxury; which results in overall happiness. This definitely appeals to the All-American families because on top of being a perfect family, you need happiness to go along with it! This ad makes you feel as though if you buy an Audi your desires and overall happiness will be met and you will live a comfortable, luxurious lifestyle.
Overall, this ad is selling the idea of luxury and an upper class lifestyle to the average American family. Even though an Audi is an expensive car, the average American family can afford it on their budget. Thus, appealing to families the most. The color red in the advertisement could make the consumer desire and lust after the Audi because of the emotions behind the color. This would make anyone want to buy the car because it promotes the idea of luxury and upper class. If you live a luxurious, upper class lifestyle it usually means you a very happy in life. Also, the contrast of the white seats against the red background really stands out and attracts peoples' eyes to the ad. I definitely think this ad is effective. It does not have any words or flashy pictures to draw attention to it, but I think it gets straight to the point. Since the car seats are in a movie theater it shows it appeals to families. Because the colors stand out it attracts the human eye. Therefore, both of these together make for a very effective, successful advertisement.
