USA Today: Superbowl Snapshot

For the response question on pg. 63 I chose the Superbowl snapshot. The quote on the side of the picture says "How we'll use our smartphones during SuperBowl 2013." 
I think this picture is funny.

Here are my three claims about the picture:
1) Since people are using their phones while watching the Super Bowl, this implies that people who are "watching" the SuperBowl are not really watching the Superbowl. Therefore, they are just following suit because everyone watches the SuperBowl.
2) Since peoples' faces are buried in their phones during an important football game, it must be that a lot of people who watch football aren't true football fans.
3) Since people use their phones and watch TV at the same time most of the time, we may infer that people just like to watch TV and talk to their friends about what is going on in the Superbowl because social media is a big part of life now.  

Either way we are always on our phones even when there are important events on TV to us that we want to watch.